An Infomercial is a play on the words information and commercial. It is a form of advertisement whose content is a message that literally gives information on the viewpoint or product of the sponsor. Infomercials are often made to imitate a talk show or other television programs.
Inventors of products frequently use this format to market their items on a national level. Products include appliances, fitness equipment, cleaning supplies, books, programs, fitness aids, beauty supplies, weight loss products, and courses. Infomercials usually air from late night to early morning when a network does not have any programming to fill the time slots.
For instance the infomercial for Wen, which is a Hair Care System created by celebrity stylist Chaz Dean, shows the viewer how to use the product and what the results for using the product is. It also has testimonials from different celebrity clients who have used Wen and seen great results. ProActiv, an acne treatment system created by Drs. Rodan and Fields, demonstrates the benefits of using ProActiv. It gives the viewer a step by step guide of what each product in the line does and shows the end results of using the product.
Casting directors in the Miami area have released a casting call for a Sports Infomercial. Miami talent Casting is in casting fit males and females, preferably Athletes or Fitness Pros who are Caucasian and between the ages of 30 and 60. If you fit the description please email your photo, contact information to firstname.lastname@example.org with the heading “Sports Infomercial.”